Here’s my deep, dark secret: I designed my current logo myself, somewhere around 2011, when I was a senior in college studying studio art with a concentration in graphic design. Seriously. If you know me personally, you might be totally surprised if you haven’t heard that before because I would NEVER touch a design project today.
I share all that to say, I have learned SO much lately about the true worth of hiring a creative expert. Not cutting corners when you have the choice to invest in something great, that will elevate your experiences in life and business. Choosing to trust a creative business owner to do what they do best. Choosing to focus your energy on the things you do best, rather than trying to wear ALL the hats, and fumbling around with the ones that don’t fit quite right.
I am done trying to “make it work” myself when it comes to my branding, because while I have learned so much through this process, I am totally not a branding expert! The awesome part is, I got connected with someone who is!
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